The company began to expand into new frontiers of the toy industry. In 1971 LEGO begun to target young ladies with the adding of furniture pieces and dollhouses; a brief history of the creation of the lego constructor in 1974 this introduced it is first person figures, known as Minifigures; in addition to 1979 that expanded in to space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of charms elements directed at young girls. This era also noticed the creation of a control structure, with Godtfred Kirk Christiansen’s child Kjeld Kirk Kristiansen enrolling in the bureaucratic staff and working to modernize the company’s manufacturing methods.

The 1972s also found the introduction of a process that allowed customers to decide on certain bricks they desired to purchase and create their own types, rather than acquire pre-made solutions; this is popular with adults, as well as kids. In the same decade, Profano branched away into ancient territory along with the Castle topic, and in 1980 the company added it is first teach sets to its lineup.

In 1989 Lego brought in the Pirate look, and with it an array of pirate boats, desert islands and treasure. The corporation also enhanced its variety of facial expression, adding beards, eye outages and lip stick in addition to the normal two sight and laugh. Some mature Lego lovers resented these kinds of changes, choosing the more straightforward faces of earlier types.

As Lego expanded into a huge international corporation, completely to find ways in order to meet the requirements of its big name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster delivery times. To maintain with these requirements, the company started to reduce total production moment for new products by looking into making more make use of computerized assembly systems.