The three S’s – ease of use, sociability, and safety – tend to be a great basis regarding dating website. Why can it appear to be numerous internet sites tend to be mysteriously lacking them using their company ideas?

Enter LikeBright, another dating site established in Seattle whose goal is to purge deception from online dating scene. It’s a tall order, but Ron Lai, Sonya Lai (yes, they truly are siblings), and Nick Soman tend to be determined to meet up with it. The trio came across while studying at Harvard, and made a decision to receive LikeBright this season as part of the TechStars, a company that phone calls alone the “#1 startup accelerator around,” system in Seattle.

Their unique objective, as told Aislyn Green of TechFlash.com, isn’t really complex: “LikeBright is a TechStars Seattle business attempting to make online dating easy, personal and safe for ladies.” Females every where – and lots of males – complain regarding lack of rely on and widespread lying that affects online dating services. For most, it’s come to be such a problem which they’ve abadndoned online dating sites completely in favor of returning to the standard types of internet dating that they’d once rejected, like satisfying through buddies or at social gatherings. LikeBright is designed to fight this problem by “developing a dating layer-on Twitter to aid women fulfill people through the folks they trust.”

The determination for LikeBright originated personal experience. Sonya was driven by a want to assist her feminine pals browse the sometimes-dangerous arena of internet dating, and wanted to spot increased exposure of the problems, often dismissed, that ladies care about with regards to looking for love on the web. Ron, a frequent traveler, ended up being influenced to produce a site that came across their nomadic needs, and Nick learned in the property value meeting a night out together through some one you count on whenever a female pal launched him to his girlfriend.

Before constructing this site, the trio conducted 50 live interviews with women who desired to discuss their unique experiences with internet dating. The replies they got ranged from the hilarious into horrifying, like “every little thing felt great. And the guy asked me basically smoked meth” and “he had been 11 and I also needed to drive him home. He had walked entirely anywhere.” Determined your globe lacked a dating website that leaves females initially, LikeBright came into this world.

LikeBright is actually invested in producing a host constructed on the 3 S’s. Signing up for your website is not difficult: it takes half a minute to register via Twitter Connect. Your website promotes sociability by offering customers a social framework when it comes down to singles they see and allowing them to communicate with buddies – affixed or otherwise not – on the internet site. And it is secure: ladies are able to use LikeBright anonymously, and each and every guy on the internet site is actually vouched for.